Cheap web hosting offers plague Google search results and social media advertisements. Unlimited space and bandwidth for $1.80 a month, what a deal right? Well, it is true that you will end up getting what you pay for.
Cheap hosts cram as many websites onto one server as possible, which results in your website loading slowly, a measurement Google factors into search rankings. Slow websites kill user interaction, 53% of users give up on a website that takes longer than 3 seconds to launch. (https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/) Cheap hosts don’t offer access to tune the system for performance, and even if it did, you can only get so much out of underpowered and overloaded equipment.
For that price, your host is more than likely using old hardware and doesn’t keep backups. Why should they care about your data? They are probably breaking even anyways. Backups and new hard drives are big expenses for hosts and are not seen by users (until something goes wrong), so it doesn’t make sense for a budget host to shell out the cash. When that server fails and you don’t have a backup on your own computer, it’s a safe bet that your data is gone.
Costs are further cut back in the customer support area. Most cheap hosts offer very poor customer support if any at all, and if you do have an issue with the service, getting it resolved could be a nightmare. To top it off, low-end web hosts generally cannot afford good technical employees, meaning security and uptime may become a huge liability.
Using cheap hosting is bad for your business all around. Poor search rankings, low user engagement, and losing your data are all very real outcomes from using a low-end web host.